Crazy marketers brand storytelling
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Crazy Marketers & Brand Storytellers: The Ultimate Guide
Research compiled: August 31, 2026
Focus: Famous marketers known for high-converting, story-driven content — plus how to use storytelling for brand content on Instagram, Twitter/X, and beyond.
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PART 1: THE LEGENDS (Classic Copywriters Who Built the Playbook)
These are the OGs whose techniques are still copied by every top marketer alive today.
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1. Gary Halbert — "The Prince of Print"
·Known for: Direct mail that felt like a conversation with your best friend
·Crazy claim to fame: The Boron Letters — written from prison — became the most studied copywriting document in history
·Core technique: Personality sells. Write like a human to a human. If your copy doesn't sound like it was written by one person for another, it's dead.
·Signature move: The "A-pile vs B-pile" — he'd ask "which pile does your mail go in?" to help writers understand how real people read
·Key quote: "Simple, emotionally grounded writing delivered with confidence will always outperform clever fluff."
·What brands can steal: Stop polishing. Start being real. Your audience sorts your content into "keep reading" or "scroll past" in 2 seconds. Personality is the only thing that saves you.
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2. David Ogilvy — "The Father of Advertising"
·Known for: Brands that people remembered for decades (Rolls-Royce, Dove, Hathaway shirts)
·Core technique: Research-obsessed. Spent more time studying the product and the customer than writing. "The more informative your advertising, the more persuasive it will be."
·Signature move: Long headlines (his Rolls-Royce ad used 18 words: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock")
·Key quote: "Don't count the people you reach. Reach the people that count."
·What brands can steal: Know your product cold. Know your customer cold. Then write like you're talking to one person who needs this thing.
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3. Joe Sugarman — "The BluBlocker Man"
·Known for: Selling gadgets through magazine ads so compelling people called 1-800 numbers to buy sunglasses
·Core technique: The Slippery Slide — every sentence exists only to pull you to the next. Once you're in, you can't stop. Flow, rhythm, momentum.
·Style: Curiosity, charm, playful tone. He'd open with a seemingly unrelated story then connect it back to the product in a surprising way.
·Key quote: "Every element of copy has one purpose — to get the next sentence read."
·What brands can steal: Your Instagram caption's first line isn't there to sell — it's there to get people to hit "more." Engineer momentum into everything you write.
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4. Eugene Schwartz — "The Breakthrough"
·Known for: Breakthrough Advertising — the most important copywriting book ever written
·Core technique: 5 Levels of Customer Awareness — tailor your message to whether your customer is problem-aware, solution-aware, or product-aware
·Key insight: You can't create desire — you can only channel the desire that already exists in the market
·What brands can steal: Don't try to explain what your product is. Find the conversation already happening in your customer's head and join it.
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5. Dan Kennedy — "The Ruthless Results Man"
·Known for: Direct response marketing, "No B.S." book series, blunt sales letters that printed money
·Core technique: "Think of copywriting as continuing the conversation already started in your customer's mind." Meet them where they are, not where you want them to be.
·Signature move: Long-form sales letters with pattern interrupts, fascinations, and a cascade of proof
·Key quote: "Speed of implementation is the critical trait of the successful entrepreneur."
·What brands can steal: Open your social caption by finishing a sentence your customer is already thinking. "You know that feeling when..." is more powerful than any product description.
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6. Claude Hopkins — "The Scientist"
·Known for: Scientific Advertising — introduced testing and data to copywriting
·Core technique: Offer free samples. Give people a taste of the transformation before they commit. Test everything.
·Signature move: Turning ordinary product features into fascinating stories (sold Schlitz beer by telling the story of how they cleaned their bottles — every beer brand did this, but Hopkins told the story first)
·What brands can steal: The brand that tells the story of HOW they do something first, wins. Tell the process story before your competitor does.
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7. John Caples — "The King of Headlines"
·Known for: "They Laughed When I Sat Down at the Piano — But When I Started to Play!"
·Core technique: Headlines carry 80% of the weight. Split-test everything. His book "Tested Advertising Methods" is still used today.
·Key insight: Curiosity + self-interest = the most powerful headline combination possible
·What brands can steal: Your first line is everything. Rewrite your hook 10 times before you settle.
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8. Robert Collier — "The Letter Writer"
·Known for: The Robert Collier Letter Book (1937) — still a bestselling copywriting guide
·Core technique: "Enter the conversation already taking place in the customer's mind." Enter at the exact pain point or desire, then build from there.
·What brands can steal: Your opening line should feel like you read your customer's journal entry from last night.
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PART 2: THE MODERN CRAZIES (Today's Converting Storytellers)
These are the people doing it right NOW — on Instagram, Twitter/X, LinkedIn, and email.
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9. Gary Vaynerchuk (Gary Vee) — "The Hustle Prophet"
·Platform: Instagram, TikTok, Twitter/X, YouTube (enormous presence everywhere)
·Known for: Building Wine Library TV from $3M to $60M in 5 years using YouTube storytelling. Jab, Jab, Jab, Right Hook.
·Core framework: 80/20 Rule — give value 80% of the time (jabs), ask for the sale 20% (right hook). Most brands do it backwards.
·Key insight: Platform-native storytelling — don't post the same content everywhere. Each platform has its own native language. Instagram = visual emotion. Twitter = punchy takes. TikTok = raw & real.
·Quote: "Stop telling people you have a great product. Show them through the content you put out."
·What brands can steal: Document, don't create. Behind-the-scenes is more trustworthy than polished ads. Quantity of jabs builds the relationship that makes the hook land.
·Instagram: @garyvee | Website: garyvaynerchuk.com
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10. Alex Cattoni — "The Copywriter Who De-Douchified Marketing"
·Platform: Instagram (@alexcattoni, @copyposse), YouTube, LinkedIn
·Known for: 2022 Marketer of the Year (DigitalMarketer), voted #1 most popular copywriter 2023 (Women of Inspiration Award 2024)
·Core technique: Authenticity + proven frameworks. "Pure personality, proven strategies, sassy storytelling."
·Mission: "De-douchify the internet and redefine modern marketing." 500,000+ person global community.
·Key approach: Combines old-school direct response principles with modern brand voice and genuine human connection. Anti-AI slop, anti-fake-guru energy.
·Quote: "In a world where distrust is the default, being a kind, cool human is what matters most."
·What brands can steal: Brand personality IS the differentiator now. Your copy should sound like someone specific wrote it — not a committee.
·Instagram: @copyposse | Website: alexcattoni.com | Community: copyposse.com
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11. Justin Welsh — "The LinkedIn Kingpin"
·Platform: LinkedIn (primary), Twitter/X
·Known for: Built $8M+ solo business with LinkedIn storytelling, grew from 2K to 400K+ LinkedIn followers, sold 25,000+ copies of his $50 LinkedIn course
·Core technique: 7-Step Backstory Framework — systematic origin story that makes your journey the selling mechanism
·Social strategy: 2 LinkedIn posts/day + Twitter threads, content staggered across 4-6 week windows to promote same piece multiple times
·Key insight: Your personal story is not just content — it IS the product that sells your products
·Quote: "People don't buy from brands. They buy from people they trust."
·What brands can steal: Tell your origin story systematically. The backstory framework: moment of crisis → rock bottom → decision → early struggle → breakthrough → current state → mission for others.
·LinkedIn: linkedin.com/in/justinwelsh | Website: justinwelsh.me
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12. Dickie Bush — "The Atomic Essay Architect"
·Platform: Twitter/X, LinkedIn
·Known for: Ship 30 for 30 (with Nicolas Cole) — teaches atomic essays and daily writing for audience building
·Core technique: Atomic Essay Format — 250 words or less, one idea, one person, one transformation. Forces radical clarity.
·Key insight: Constraints create clarity. The shorter the piece, the stronger the hook has to be, the tighter the logic.
·What brands can steal: Every post should have ONE idea. Test ideas in 250 words before scaling to long-form. If it doesn't work small, it won't work big.
·Twitter/X: @dickiebush
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13. Nicolas Cole — "The Internet's Ghost Writer"
·Platform: LinkedIn, Twitter/X, Quora (where he got famous)
·Known for: Top writer on Quora with millions of views, built thought leadership ghost-writing empire for CEOs
·Core technique: 7 Content Types — every piece of content is one of: explanation, habit, mistake, lesson, tip, story, or timely event. Forces you to categorize before you write.
·Growth method: Answered ONE question per day on Quora with a full story embedded. Built massive following through volume + storytelling combo.
·Book: The Art and Business of Online Writing
·What brands can steal: Every post needs to be categorized before written. What is this — a story, a lesson, a tip, a mistake? Clarity of content TYPE creates clarity of copy.
·Twitter/X: @nicolascole77
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14. Kieran Drew — "The Viral Thread Master"
·Platform: Twitter/X (primary)
·Known for: One thread → 156,000 likes, 6,700 new followers, 20 million impressions. Built from zero writing experience to 200K+ followers in 3 years.
·Core technique: Sensory Storytelling — drop specific times, colors, senses, and emotions into your stories so readers can see them. "People don't care about stories they can't see."
·Hall of Fame Method: Studies his own data, keeps a "hall of fame" of best-performing content, reverse-engineers what worked and creates variations
·Key insight: "Stories are about the writer, but the lessons are for the reader. On a long enough timeline, the writer who earns the most trust wins."
·Resource: Viral Inspiration Lab — 2,500+ short-form content pieces, 500+ threads in 7 categories
·What brands can steal: Specific > vague. "It was a Tuesday in November, 7am, and it was -4 degrees" hits harder than "one cold morning."
·Twitter/X: @ItsKieranDrew | Website: kierandrew.com
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15. Sahil Bloom — "The Framework Guy"
·Platform: Twitter/X, Newsletter (The Curiosity Chronicle), LinkedIn
·Known for: Left private equity to build 400K newsletter subscribers in 36 months
·Core technique: Irresistible Headlines — titles that feel valuable OR create FOMO. Mix of educational "101" posts + personal storytelling posts
·Style: Frameworks and mental models wrapped in personal narrative. Teaches complex ideas through simple 2x2 grids and numbered frameworks
·What brands can steal: People share frameworks. Give your audience a portable mental model they can explain to a friend at dinner.
·Twitter/X: @SahilBloom
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16. Shaan Puri — "The Emotion Engineer"
·Platform: Twitter/X, My First Million podcast
·Known for: Co-host of My First Million, one of the most listened-to business podcasts
·Core philosophy: The goal of writing is emotion transfer, not information transfer. Use fear, greed, anger, hope, love, certainty — these are the emotional levers.
·Storytelling definition: "A story is a 5-second moment of change — not a sequence of events."
·Techniques: Mini payoffs blended with storytelling + humor, contrarian statements to generate debate
·What brands can steal: Before you write anything, ask: what emotion do I want my reader to feel? Write toward that emotion. Information is just the vehicle.
·Twitter/X: @ShaanVP
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17. Ann Handley — "The Content Queen"
·Platform: LinkedIn, Newsletter, MarketingProfs
·Known for: World's first Chief Content Officer, Everybody Writes (bestselling content book)
·Core technique: Brand Journalism — treat your brand's website and social channels as a publishing vehicle. Create value for your audience as a media company would.
·Philosophy: Deep, lasting connections built through honesty and storytelling over algorithmic efficiency
·Book: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
·What brands can steal: Every brand is a media company now. Stop thinking about "posts" and start thinking about "stories you're committed to telling."
·Website: annhandley.com
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18. Joanna Wiebe — "The Conversion Queen"
·Platform: Copyhackers blog, LinkedIn, workshops
·Known for: Invented conversion copywriting as a discipline. Helped Canva, Prezi, Wistia, Buffer, Shopify, InVision
·Core technique: Voice of Customer Research — the best copy is literally swiped from what your customers say. Find the exact words they use to describe their pain. Use those words.
·Process: 5-step process where 100% is about the prospect — you barely write at all until you've deeply understood the reader's language
·Quote: "Write like a human. Convert like a badass."
·What brands can steal: Go to your 5-star reviews. Find the sentence that made you say "yes, exactly." Put that sentence in your headline.
·Website: copyhackers.com | LinkedIn: linkedin.com/in/jwiebe
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19. Ben Settle — "The Controversialist"
·Platform: Email (his primary channel), bensettle.com
·Known for: Daily email marketing, Email Players newsletter ($97/month printed newsletter), wrote for Jay Abraham, Ted Nicholas, Gary Halbert
·Core technique: Controversy + Storytelling — his motto: "If it ain't controversial, it probably ain't worth writing about." Uses stories from his own life to entertain, engage, and subtly sell.
·Email philosophy: Write one entertaining email per day. Make it controversial. Tell a story. Then connect it to the offer. Never beg. Never apologize.
·What brands can steal: Pick a side. Wishy-washy content attracts nobody. Controversial opinions that you actually believe create polarized audiences — half hate you, half become die-hard fans. Die-hards buy.
·Website: bensettle.com
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20. Alex Hormozi — "The Value Offer Engineer"
·Platform: YouTube, Instagram, Twitter/X (@AlexHormozi)
·Known for: $100M Offers, $100M Leads — books that became mandatory reading for anyone selling anything
·Core framework: The Value Equation — Perceived Value = (Dream Outcome × Likelihood of Achievement) ÷ (Time Delay × Effort). Every word you write either raises or lowers perceived value.
·Storytelling technique: Testimonials with specificity — not "it worked great!" but "I went from $4,200/month to $31,000/month in 47 days selling solar panels in Arizona."
·Headline formula: MAGIC headlines — (Adjective) how to (Result) without (Objection)
·What brands can steal: Strip out all vagueness. Add specific numbers, timeframes, and before/after states. Specificity = credibility = conversion.
·Instagram: @AlexHormozi | Website: acquisition.com
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21. Jason Capital — "The Chat Closer"
·Platform: Instagram (@jasoncapital), TikTok
·Known for: $75M+ in info products and coaching sold. Invented the "chat closing" system for selling high-ticket via Instagram DMs
·Core technique: Storyselling — structured storytelling system for social media and video that creates deep personal brand connection
·5 Dominoes of Storytelling: Creates a framework for building a personal brand that people deeply connect with through story architecture
·What brands can steal: DMs are a sales channel. The right story in the right DM sequence converts better than any landing page.
·Instagram: @jasoncapital
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22. Codie Sanchez — "The Contrarian"
·Platform: Newsletter (Contrarian Thinking - 1M+ weekly readers), Twitter/X, TikTok, Instagram
·Known for: Built 2.5M subscriber ecosystem from $0 in just over 2 years
·Core technique: Contrarian takes that spark debate + personality over polish + unexpected CTAs
·Social → Owned Media Strategy: Use rented platforms (TikTok, Twitter, Instagram) purely as lead gen to drive audiences to owned newsletter
·Style: Doesn't feel corporate — raw, opinionated, direct. "Instead of Subscribe now → try something that surprises them"
·What brands can steal: Have a thesis. A contrarian lens people can organize around. "Buy boring businesses" is a thesis. "Work hard" is not.
·Twitter/X: @Codie_Sanchez | Website: contrarianthinking.co
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23. Dan Koe — "The Digital Philosopher"
·Platform: Twitter/X, Newsletter (The Koe Letter), YouTube
·Known for: Philosophical approach to business and writing; built brand advisory business from Twitter presence
·Style: Long-form threads combining life philosophy + business strategy + unconventional thinking
·What brands can steal: Depth creates loyalty. Don't just teach tactics — build a worldview your audience can inhabit.
·Twitter/X: @thedankoe
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PART 3: THE FRAMEWORKS (Steal These for Your Brand Content)
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Framework 1: The StoryBrand SB7 (Donald Miller)
The most used brand messaging framework in the world. Used by thousands of companies for websites, social bios, and brand messaging.
`1. CHARACTER (Hero) — Your customer has a goal
2. PROBLEM — An external + internal + philosophical villain blocks them
3. GUIDE — Your brand appears as the trusted guide (think Yoda, not Luke)
4. PLAN — Simple 3-step path to success
5. CALL TO ACTION — Direct ask + transitional CTA
6. AVOID FAILURE — What happens if they don't act
7. SUCCESS — Crystal clear vision of life after your product
`Key insight: You are NOT the hero. Your customer is the hero. You are Gandalf. Your content should never say "look how great we are" — it should say "here's how you slay the dragon."
Apply on Instagram: Lead caption with the customer's problem. Position your product as the guide's tool. End with a clear CTA.
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Framework 2: AIDA (Classic, still dominant)
`A — Attention: Stop the scroll (shocking fact, bold statement, visual disruption)
I — Interest: Make them curious (expand on the hook, relevant insight)
D — Desire: Create want (show transformation, social proof, FOMO)
A — Action: Ask for one thing (follow, click, DM, buy)
`Best for: Top-of-funnel Instagram posts, Twitter/X posts, ad copy
Real example: Rhode (Hailey Bieber) iPhone case launch
·Attention: Reel of Hailey using the product 24 hours before launch
·Interest: Practical lip gloss problem solved (it fits in the case)
·Desire: Sold out in hours, everyone sees others have it
·Action: Link in bio, limited stock messaging
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Framework 3: PAS (Pain-Agitate-Solution)
`P — Problem: State the exact pain point (be niche-specific and bold)
A — Agitate: Twist the knife. Make it feel worse. Add consequences.
S — Solution: Your product/service as the obvious escape
`Best for: Middle-of-funnel content, email copy, longer Instagram captions
Example:
·"Still posting every day and getting 12 likes?" (Problem)
·"You're not shadowbanned. You're just invisible — and it's getting worse while your competitor's account grows 500 followers a week." (Agitate)
·"Here's the framework we used to hit 10K followers in 4 months without a single reel." (Solution)
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Framework 4: Hook-Story-Offer
`HOOK (3 seconds): Pattern interrupt that stops the scroll
STORY (body): Conflict, tension, personal experience, relatable struggle
OFFER (end): The natural conclusion — your product as the resolution
`Best for: Instagram Reels, TikTok, Twitter threads, email newsletters
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Framework 5: The Atomic Essay (Dickie Bush + Nicolas Cole)
`·250 words or less
·One idea
·Written for one specific person
·Starts in the middle of the action
·Ends with one takeaway
`Best for: Twitter/X posts, LinkedIn posts, testing ideas before expanding
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Framework 6: Open Loop Architecture
`1. Promise something fascinating at the start (don't deliver it)
2. Build suspense and context through the middle
3. Deliver the payoff at the very end
4. Add a curiosity gap: tease what's NEXT
`Example opening: "Three years ago I was broke and posting content nobody read. Last week one tweet made me $47,000. Here's exactly what changed:" [thread below]
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PART 4: PLATFORM-SPECIFIC PLAYBOOK
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Instagram (Reels + Captions)
Reels Hook Window: You have 3-4 seconds. Win or lose here.
Hook Types That Convert:
1. Pain Hook: "Tired of [specific struggle]?" — immediate emotional connection
2. Specific Numbers: "The exact 3-step framework we used to generate [exact number]" — authority spike
3. Open Loop: "There are 3 tools that automate your marketing, but the third is what actually doubled our sales…" — must-watch tension
4. Vulnerability: Admit a massive failure. Audience drops guard immediately.
5. Pattern Interrupt: Start mid-sentence. Start with a close-up. Start with an unexpected sound.
Caption Formula (2025 best practice):
·Line 1: Hook (question, bold stat, or story tease)
·Lines 2-5: Value (insight, tip, or mini story)
·Final line: CTA (one action only)
·Caption depth > caption length. Scannability matters.
Content Mix for Conversion:
·30% Educational/tutorial
·25% Brand storytelling (origin, behind-scenes, team)
·20% User-generated content/social proof
·15% Behind-the-scenes/raw moments
·10% Promotional
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Twitter/X (Posts + Threads)
What converts:
·Bold contrarian statements (sparks debate → replies → reach)
·Specific numbers + data drops ("47,000 followers in 90 days" not "lots of followers")
·Story threads with sensory detail (Kieran Drew method)
·Vulnerability + lesson combo ("I was wrong about X. Here's what changed my mind:")
·Open loop hook tweet → story thread → lesson → CTA
Thread Structure That Goes Viral:
`Tweet 1 (Hook): Bold claim or pattern interrupt + promise
Tweet 2-4: Story with specific sensory details
Tweet 5-7: Key insights/lessons extracted
Tweet 8-9: Surprising twist or data reveal
Tweet 10: CTA + summary
`---
LinkedIn
What converts:
·Personal origin story (Justin Welsh 7-step framework)
·Controversial professional opinions with rationale
·"I used to believe X. Then Y happened. Now I know Z."
·Frameworks with numbered lists
·Failure stories with specific recoveries
Post rhythm (Justin Welsh method):
·Post 2x per day
·Stagger promotion of same content over 4-6 week window
·Mix: 60% personal story, 40% professional insight
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Email (The Highest-ROI Channel)
Ben Settle method: One story per email, every day. Entertain first, sell second. Be controversial. Never apologize.
Key rules:
1. Subject line = headline = must open a curiosity gap
2. First paragraph continues the subject line story immediately
3. One clear transition from story to product
4. One link, one CTA
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PART 5: BRAND STORYTELLING CASE STUDIES
| Brand | Campaign | Technique | Result |
|---|---|---|---|
| Nike | "Winning Isn't Comfortable" | Shows the struggle (sore muscles, early mornings) not the glory | Emotional identification over aspiration |
| Apple | "Shot on iPhone" | Turn customers into storytellers — focus on human creativity, not the product | Global viral UGC campaign |
| Dove | "Real Beauty" | Challenge mainstream standards with real people, sketch artist comparison video | Viral emotional response, massive trust |
| Rhode (Hailey Bieber) | iPhone case launch | AIDA sequence: teaser → problem-solving → sold out scarcity | Sell-out within hours |
| Airbnb | "Belong Anywhere" | Host stories as the product narrative | Turned strangers into trusted hosts through story |
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PART 6: THE MASTER LIST SUMMARY
| Name | Category | Platform | Signature Technique | Key Resource |
|---|---|---|---|---|
| Gary Halbert | Legend | Direct Mail | Personality sells, human-to-human | The Boron Letters |
| David Ogilvy | Legend | Print/TV | Research-obsessed, long informative headlines | Ogilvy on Advertising |
| Joe Sugarman | Legend | Print/Direct Response | Slippery Slide - every sentence pulls to next | Triggers, Adweek Copywriting Handbook |
| Eugene Schwartz | Legend | Direct Mail | 5 Levels of Awareness | Breakthrough Advertising |
| Dan Kennedy | Legend | Direct Response | Continue conversation in customer's mind | No B.S. book series |
| Claude Hopkins | Legend | Story of process before competitor | Scientific Advertising | |
| John Caples | Legend | Curiosity + self-interest headlines | Tested Advertising Methods | |
| Robert Collier | Legend | Letters | Enter conversation in customer's mind | Robert Collier Letter Book |
| Gary Vee | Modern | All platforms | 80/20 Jab/Right Hook, platform-native | Jab Jab Jab Right Hook |
| Alex Cattoni | Modern | Instagram/YouTube | Authenticity + sassy storytelling | Copy Posse, copyposse.com |
| Justin Welsh | Modern | 7-step backstory framework | The LinkedIn OS | |
| Dickie Bush | Modern | Twitter/X | Atomic essay — 250 words, 1 idea | Ship 30 for 30 |
| Nicolas Cole | Modern | LinkedIn/Twitter | 7 content types, volume + story | Art and Business of Online Writing |
| Kieran Drew | Modern | Twitter/X | Sensory storytelling, hall of fame method | Viral Inspiration Lab |
| Sahil Bloom | Modern | Twitter/Newsletter | Frameworks + FOMO headlines | The Curiosity Chronicle |
| Shaan Puri | Modern | Twitter/Podcast | Emotion transfer over information transfer | My First Million |
| Ann Handley | Modern | LinkedIn/Writing | Brand journalism, human-centered copy | Everybody Writes |
| Joanna Wiebe | Modern | Blog/B2B | Voice of customer research, swipe customer words | CopyHackers |
| Ben Settle | Modern | Daily story emails, controversy-first | Email Players newsletter | |
| Alex Hormozi | Modern | YouTube/Instagram | Value equation, specificity = credibility | $100M Offers, $100M Leads |
| Jason Capital | Modern | Chat closing, storyselling framework | jasoncapital.co | |
| Codie Sanchez | Modern | Newsletter/Twitter | Contrarian thesis, rented→owned media strategy | Contrarian Thinking |
| Dan Koe | Modern | Twitter/YouTube | Philosophical depth + business | The Koe Letter |
| Donald Miller | Framework | Books/StoryBrand | Customer as hero, brand as guide (SB7) | Building a StoryBrand |
| David Perell | Modern | Twitter/Course | Narrative-driven brand building | Write of Passage |
---
SOURCES
·[Copy Posse](https://copyposse.com/) — Alex Cattoni's official platform
·[Justin Welsh Newsletter](https://www.justinwelsh.me/newsletter/my-10m-journey)
·[Kieran Drew on Storytelling](https://www.kierandrew.com/how-to-tell-stories-on-twitter-even-if-youre-not-an-expert/)
·[StoryBrand Framework](https://storybrand.com/building-a-storybrand-book-new/)
·[Jab Jab Right Hook Summary](https://www.shortform.com/blog/jab-jab-jab-right-hook-by-gary-vaynerchuk/)
·[Joanna Wiebe CopyHackers](https://copyhackers.com/about-joanna-jo-wiebe/)
·[Ben Settle](https://bensettle.com/blog/)
·[Alex Hormozi MAGIC Headlines](https://www.breakthroughmarketingsecrets.com/blog/alex-hormozis-magic-headline-copywriting-formula-from-the-100m-offers-book/)
·[Instagram Reels Hooks 2026](https://fobetmedia.com/instagram-reel-hooks/)
·[Storytelling Marketing Examples](https://www.linkedin.com/pulse/power-storytelling-marketing-lessons-from-nike-dove-shirmohammadi-xsjac)
·[Codie Sanchez Growth](https://growthinreverse.com/codie-sanchez/)
·[Open Loop Copywriting](https://thecopybrothers.com/blog/how-to-use-open-loops-in-copywriting-with-examples/)
·[AIDA for Social Media](https://www.giraffesocialmedia.co.uk/aida-model-revisited-applying-attention-interest-desire-and-action-in-social-media-campaigns/)
·[Shaan Puri Storytelling Tips](https://podcastnotes.org/members-only/3-principles-to-master-storytelling-shaan-puri-on-how-i-write-with-david-perell/)
·[Nicolas Cole Online Writing](https://www.nicolascole.com/post/the-story-of-nicolas-cole-my-overnight-success)
·[20 Greatest Copywriters](https://techhelp.ca/greatest-copywriters/)
·[Brand Storytelling — Metricool](https://metricool.com/storytelling-marketing/)
·[Social Media Copywriting — Shopify](https://www.shopify.com/blog/social-media-copywriting)
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