Kol growth measurement scorecard

CSV · 5 KBPublished 13 Sept 2026Made with Drevon

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#	layer	metric	formula_or_definition	review_cadence	decision_use	guardrail
1	Discovery	Median views last 20	Median views for the last 20 comparable posts in the same format and age window	Weekly	Detect repeatable distribution rather than one-off virality	Do not compare a 24-hour post with a 30-day post
2	Discovery	Unique reach	Deduplicated viewers in the reporting window	Weekly and monthly	Size the reachable audience	Do not substitute follower count
3	Discovery	Completion rate	Completed views / video starts	Weekly by format	Diagnose hook-to-payoff delivery	Compare similar duration bands
4	Discovery	Share rate	Shares / reached viewers	Weekly	Find identity or utility worth passing on	Never manufacture engagement
5	Discovery	Save rate	Saves / reached viewers	Weekly	Find reference-quality education	Interpret with topic and format
6	Discovery	Profile-to-follow conversion	New follows / profile visits	Weekly	Test positioning and profile promise	Use cohort trends rather than a universal benchmark
7	Relationship	28-day returning viewers	Unique people who watched previously and returned in 28 days	Weekly trend and monthly	Primary influence/relationship signal	Reach without return is rented attention
8	Relationship	Series return rate	Viewers of episode N who watch another episode within 28 days / viewers of episode N	Monthly	Decide which franchises to extend	Use consistent episode tagging
9	Relationship	Email engaged readers	Unique openers or clickers adjusted for bot/privacy effects	Weekly and monthly	Measure portable relationship	Track unsubscribes and spam complaints
10	Participation	Seven-day activation	New members completing the defined first meaningful action within 7 days / new members	Weekly	Fix onboarding	Define one action such as intro plus journal or event attendance
11	Participation	WAU/MAU	Unique weekly active members / unique monthly active members	Weekly	Measure community habit	Define active as meaningful participation not login
12	Participation	Four-week retention	Members active in week 0 and week 4 / activated members in week 0	Monthly by cohort	Measure durable value	Exclude bots and staff from member cohorts
13	Participation	Member-generated share	Meaningful posts/comments by non-staff / all meaningful posts/comments	Weekly	Know when community value is member-led	Do not reward spam volume
14	Participation	Thread reply rate	Member-started threads receiving a substantive reply / member-started threads	Weekly	Monitor unanswered members	Escalate important unanswered questions within 24 hours
15	Participation	First response time	Median time to first substantive reply	Weekly	Staff/moderator capacity planning	Safety and account issues follow faster escalation SLA
16	Safety	Scam incident rate	Confirmed scam or impersonation incidents / 1000 active members	Weekly and incident review	Improve prevention and moderation	Never expose victim personal data
17	Product	Qualified visit rate	Eligible visitors who reach the product explainer / relevant content viewers	Campaign and monthly	Assess CTA relevance	Exclude ineligible countries and accidental clicks
18	Product	KYC completion	Approved KYC accounts / eligible registrations	Weekly cohort	Diagnose onboarding friction	Never pressure users to bypass eligibility
19	Product	Education or demo completion	Users completing the risk/control tutorial or demo / approved accounts	Weekly cohort	Measure informed activation	Place before real-money prompts where feasible
20	Product	D30 retained users	Users completing the defined responsible-use action in days 23-37 / activated users	Monthly cohort	Primary product quality signal	Pair with complaints and harm indicators
21	Product	Complaint rate	Unique substantiated complaints / 1000 activated users	Weekly and monthly	Detect product or messaging harm	Segment withdrawals fees execution support and safety
22	Product	Withdrawal issue rate	Users reporting failed or materially delayed withdrawals / funded users	Weekly and incident review	Critical partner risk indicator	Trigger partnership escalation or pause threshold
23	Governance	Correction rate	Material published corrections / total substantive market posts	Monthly	Spot research/process weaknesses	A correction is not failure; hidden error is
24	Governance	Disclosure compliance	Reviewed promotional posts with complete prominent disclosure / reviewed promotional posts	Every campaign and monthly	Protect trust and legal compliance	Target 100 percent; local counsel defines sufficiency
25	Governance	Creator concentration	Reach attributable to largest platform or host / total deduplicated reach	Quarterly	Reduce platform and key-person risk	Build owned email/community and additional hosts

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