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9 Lusha Alternatives for Accurate B2B Contact Data
8 min read

9 Lusha Alternatives for Accurate B2B Contact Data

A
Akash MunshiOctober 13, 2026

If accuracy is why you are leaving Lusha, choose between Lusha alternatives by the data type you need most. For phone numbers that reach the right person, Cognism is the strongest option. For verified emails on a budget, UpLead and Hunter. For the best value with sequencing included, Apollo.

Below are 9 alternatives with October 2026 pricing and the accuracy evidence each vendor actually publishes.

Why do people switch from Lusha?

People leave Lusha over the cost of phone numbers, the privacy complaints attached to its data, and credit terms.

Phone reveals are expensive in credits. Lusha's pricing page lists 5 credits per phone number and 1 per verified email, so one full contact uses 6 credits (Lusha pricing). Pro includes 7,200 credits a year, or 600 a month, which covers about 100 complete contacts a month.

Lusha holds a 1.2 out of 5 TrustScore across 780 Trustpilot reviews, and 57% are one star (Trustpilot). Most come from people who found their personal number listed as a work number. One reviewer was "still getting weekly calls" nine months after asking for deletion. If your prospects are the people writing those reviews, your calls start badly.

Some reviewers also report losing unused credits when they cancel (Trustpilot). Lusha does hold strong certifications, including ISO 27701 and a TRUSTe privacy seal (PR Newswire), so the issue is perception and data sourcing, not missing paperwork.

How should you judge contact data accuracy?

A sample of contact cards tested by phone dial-out and email bounce checks, sorted into verified and failed trays

Judge accuracy on your own accounts, by outcome, not by the percentage on a vendor homepage.

Every vendor below claims high accuracy. Few publish how they measure it. Use these criteria:

  • Email verification: does the vendor verify at the moment you export, or from a past crawl?
  • Phone verification: has a human or system actually called the number?
  • Freshness: how fast do job changes reach the record? Data decays every month, as we cover in why B2B data decays.
  • Credit refunds: do you get credits back for bounces or wrong numbers?
  • Your own test: export the same 50 contacts from each tool and measure bounce rate and right-person connect rate.

Our email enrichment benchmark ran this kind of test on 8 tools.

The 9 best Lusha alternatives in 2026

1. Cognism

Cognism is the most accurate-by-design option for phone numbers, because it calls them before selling them.

Best for: SDR teams calling the UK and Europe. Key strength: "Diamond Data" mobiles are verified by calling them. Cognism cites an independent study of 1,000 calls where 45% of verified numbers reached the right person, versus 18% for standard numbers (Cognism). It also screens numbers against DNC registries in 12 countries (Cognism compliance). Limitation: the study is vendor-cited, and pricing is quote-only with 5 seats per plan (Cognism pricing). Pricing as of October 2026: quote only; Vendr data cited by Emelia shows a $36,000 median annual cost across 108 purchases (Emelia). See Cognism alternatives for cheaper EU options.

2. Apollo

Apollo is the best value swap: more data per dollar than Lusha, plus sequencing.

Best for: SMB teams who want emails, some mobiles and outreach in one seat. Key strength: 240M+ contacts and 30M+ companies (Apollo), plus sequencing in the same seat. Limitation: on newer accounts a phone reveal draws about 8 credits from a shared pool versus 1 for an email (Salesgear), and Trustpilot reviewers report data errors that need cross-checking (Trustpilot). Pricing as of October 2026: Free; Basic $49, Professional $79, Organization $119 per user per month billed annually, with Organization requiring at least three users (Apollo pricing). Monthly billing costs more: Basic $65 and Professional $99. Details in Apollo pricing and Apollo alternatives.

3. UpLead

UpLead is the most direct swap if you mainly bought emails from Lusha.

Best for: teams that want verified emails and simple monthly plans. Key strength: verifies emails in real time as you search and claims 95% data accuracy (UpLead). Limitation: small credit pools; extra credits cost $0.50 to $0.60 each (UpLead pricing). Pricing as of October 2026: 7-day trial with 5 credits; Essentials $74 per month billed annually ($99 monthly, 170 credits a month); Plus $149 billed annually ($199 monthly, 400 credits a month) (UpLead pricing).

4. Hunter

Hunter is the accurate choice for email when you already know the target company.

Best for: founders, agencies and small teams emailing named accounts. Key strength: domain search plus a built-in verifier; Hunter reports 150M+ verified email addresses (Hunter). Limitation: email only, no phone numbers. Pricing as of October 2026: Free (50 credits a month); Starter $34, Growth $104, Scale $209 per month billed yearly (Hunter pricing).

5. ZoomInfo

ZoomInfo is the enterprise option with the largest stated database.

Best for: mid-market and enterprise teams that need broad US coverage and intent data. Key strength: verified data on 500M+ contacts and 100M+ companies (ZoomInfo). Limitation: no public price, and ZoomInfo's own Trustpilot score is 1.8 across 341 reviews, with undeliverable emails a top complaint (Trustpilot). Pricing as of October 2026: quote only; Vendr reports a $33,500 median annual contract (Vendr). See ZoomInfo pricing and ZoomInfo alternatives.

6. Kaspr

Kaspr is the closest feature match to Lusha: a LinkedIn extension with phones and emails.

Best for: European reps prospecting from LinkedIn profiles. Key strength: unlimited B2B email credits on paid plans, with phone credits per year (Kaspr pricing). Limitation: the CNIL fined Kaspr €240,000 in December 2024, partly for collecting contact details LinkedIn members had restricted, and ordered it to delete that data (CNIL). Pricing as of October 2026: Free (15 email, 5 phone credits a month); Starter $49 per user per month billed annually or $65 monthly (1,200 phone credits a year); Business $79 billed annually or $99 monthly (2,400 phone credits a year) (Kaspr pricing, Cleanlist).

7. ContactOut

ContactOut is a strong extension for personal and work emails, popular with recruiters as well as sellers.

Best for: reps and recruiters who look up individuals from LinkedIn. Key strength: claims 350M professionals with 200M emails and 100M phones (ContactOut). Limitation: "unlimited" plans cap exports at 300 a month on Email and 600 on Email + Phone (ContactOut pricing), and Prospeo reports fair-use caps of roughly 2,000 emails and 1,000 phones a month (Prospeo). Pricing as of October 2026: Free (5 emails, 5 phones and 5 exports a day); Email $49 per month billed annually; Email + Phone $99 per month billed annually. The page shows list prices of $99 and $199 beside those annual rates (ContactOut pricing).

8. RocketReach

RocketReach is the low-cost option for occasional lookups.

Best for: small teams with modest monthly volume. Key strength: cheap annual plans, with unlimited verified mobile and direct phone numbers on Pro and Ultimate (RocketReach pricing). Limitation: phones are not included on Essentials. Pricing as of October 2026: Essentials $399, Pro $899, Ultimate $1,699 billed annually, about $33, $75 and $142 a month. RocketReach says annual billing saves 50% versus monthly (RocketReach pricing).

9. Drevon

Drevon solves a different accuracy problem: whether the person is the right one to contact right now.

Best for: GTM engineers and founders who want each lead backed by a source they can check. Key strength: Drevon reads LinkedIn, Reddit, Sales Navigator, job boards, Crunchbase and company sites, then returns a brief where every claim links to its source (Drevon). It runs locally in your own browser session on macOS, using the AI subscription you already have. Limitation: Drevon does not sell emails or phone numbers. Use it with one of the tools above for contact details. Pricing as of October 2026: not public. Book a demo or download.

How do the Lusha alternatives compare?

This table compares the 9 alternatives on the data types they sell and how they verify them.

Tool Emails Phones Verification claim Entry price (Oct 2026)
Cognism Yes Yes, phone-verified Calls numbers before sale Quote (median ~$36,000/yr)
Apollo Yes Yes, ~8 credits each Not published $49/user/mo annual
UpLead Yes Yes Real-time email verification, 95% claim $74/mo annual
Hunter Yes No Built-in verifier $34/mo yearly
ZoomInfo Yes Yes Not published Quote (median $33,500/yr)
Kaspr Yes Yes Not published $49/user/mo annual
ContactOut Yes Yes Not published $49/mo annual
RocketReach Yes Pro and up Not published $399/yr
Drevon No No Every claim linked to a source Not public

For tools outside this list, see our 15 best sales prospecting tools.

What does a complete contact cost on each tool?

A complete contact, with a working email and phone, costs very different amounts depending on how each tool meters credits.

On Lusha Pro at $52.45 a month billed yearly, 600 credits a month buy about 100 email-plus-phone contacts, roughly $0.52 each, based on the credit costs on Lusha's pricing page. On RocketReach, Pro at $899 a year is the cheapest plan that includes phone numbers (RocketReach pricing). UpLead charges $0.50 to $0.60 per extra credit once your plan runs out (UpLead pricing). Apollo draws about 8 credits for a phone versus 1 for an email (Salesgear).

Divide by your connect rate, not your export count. A cheap number that never reaches the right person costs more than a verified one.

How do you pick the right Lusha alternative?

Pick by the data type you use most, then test:

  1. If you call, shortlist Cognism (Europe) and ZoomInfo (US). Measure right-person connect rate on 50 numbers.
  2. If you email, shortlist UpLead and Hunter. Measure bounce rate on 50 exports.
  3. If you want sequencing in the same tool, Apollo is the cheapest all-in-one.
  4. If you need a Lusha-style LinkedIn extension, compare Kaspr and ContactOut, and check Kaspr's CNIL ruling against your compliance rules.
  5. If your problem is that accurate contacts still don't reply, fix targeting first. Our evidence standards for AI-generated lead lists describes what a defensible lead looks like.

Frequently asked questions

Which Lusha alternative has the most accurate phone numbers?

Cognism makes the strongest public case, because it phone-verifies mobiles and cites a 45% right-person pickup rate for verified numbers. That figure comes from a study Cognism cites, so test it on your own list.

Is there a free Lusha alternative?

Yes. Apollo, Hunter, Kaspr and ContactOut all have free plans as of October 2026, each with small monthly or daily limits.

Is Lusha GDPR compliant?

Lusha states GDPR and CCPA compliance and holds ISO 27701 and a TRUSTe seal. Trustpilot reviewers still dispute how their personal numbers were collected, so do your own legitimate-interest assessment.

How many credits does Lusha charge for a phone number?

Lusha's pricing page lists 5 credits per phone number and 1 credit per verified email, as of October 2026. A full email-plus-phone contact therefore uses 6 credits.

Can Drevon find email addresses?

Drevon is built for research, not contact data. It finds the right accounts and people with sourced reasons, and you export to Clay, HubSpot or an enrichment tool for emails.

Accurate contact data only helps if you are calling the right people. Download Drevon or book a demo to see sourced research on your own ICP.

Sources

  1. Lusha, "Pricing", accessed 2026-10-13.
  2. Trustpilot, "Lusha reviews", accessed 2026-10-10.
  3. PR Newswire, "Lusha Delivers on Commitment to Privacy and Data Protection Compliance Through TrustArc Enterprise Certification Seal" (11 Oct 2022), accessed 2026-10-10.
  4. Cognism, "Diamond Data", accessed 2026-10-10.
  5. Cognism, "Compliance page", accessed 2026-10-10.
  6. Cognism, "Pricing page", accessed 2026-10-10.
  7. Emelia, "Cognism pricing (Vendr data)", accessed 2026-10-10.
  8. Apollo, "Homepage", accessed 2026-10-10.
  9. Trustpilot, "Apollo.io reviews", accessed 2026-10-10.
  10. Apollo, "Pricing", accessed 2026-10-13.
  11. UpLead, "Homepage", accessed 2026-10-10.
  12. UpLead, "Pricing page", accessed 2026-10-10.
  13. Hunter, "Homepage", accessed 2026-10-10.
  14. Hunter, "Pricing page", accessed 2026-10-10.
  15. ZoomInfo, "Homepage", accessed 2026-10-10.
  16. Trustpilot, "ZoomInfo reviews", accessed 2026-10-10.
  17. Vendr, "ZoomInfo marketplace pricing data", accessed 2026-10-10.
  18. Kaspr, "Pricing page", accessed 2026-10-13.
  19. Cleanlist, "Kaspr Pricing 2026: Credits, Limits and What the Free Plan Actually Gives You", accessed 2026-10-13.
  20. CNIL, "Data scraping: KASPR fined €240,000", accessed 2026-10-10.
  21. ContactOut, "Homepage", accessed 2026-10-10.
  22. ContactOut, "Pricing", accessed 2026-10-13.
  23. Prospeo, "ContactOut pricing 2026", accessed 2026-10-10.
  24. RocketReach, "Pricing", accessed 2026-10-13.
  25. Drevon, "Homepage", accessed 2026-10-10.
  26. Salesgear, "Apollo.io Pricing (2026): Real Costs, Plans, and the Credit Traps", accessed 2026-10-10.